Earlier this week I got the dreaded email regarding some of my Adwords campigns. Google
banned me…now what?! To be honest, I’m not sweating it too much. I only had one campaign running. I had paused all my campaigns in February and haven’t bothered to unpause them while all the new FTC regulations and advertising terms were being released. I was wanting to let the dust settle first and get a good understanding of what was allowed and what wasn’t. I guess I should have waited longer? I dunno…
The only thing that is sort of a bummer is that I was getting ready to try 2 new avenues with Google for the first time – image ads and the content network. I had worked for around a week and a half doing demographic research, designing some banners, etc. Oh well…Google’s not the only banner and content network in existence. There are still plenty of other banner networks available. I’m thinking I can get my feet wet with those networks, do some testing and optimizing, make a few bucks, then pay a visit to some forums to learn what hoops I need to jump through to get another account with Big “G”. I know it’s possible…it may not be easy, but it’s possible.
The one thing I am truly grateful for is the fact that I wasn’t currently making any money via Google’s ad network. Sounds kinda funny, right? I’m glad I wasn’t making any money? Let me explain. I can only imagine the sick feeling in the pit of the stomachs of those who were banned while making 5 figures per month or more with their Adwords account. Talk about a punch to the gut! A knock like that throws a person into panic mode which can result in some bad decisions as they scramble to get other traffic sources going to replace what they had. Since I didn’t really lose anything I’m not panicking. This day was inevitable in the back of my mind anyways.
So, for me, the hunt is on. Can I find a combination of other advertising possibilities that add up to the same earning potential as Google’s ad network? Only time will tell.
Stay tuned…